As a 30-year veteran of the employee benefits industry I never tire of "selling" VSP. From my start as a broker I’ve always been proud to connect clients to a VSP vision plan that delivers great value and guarantees satisfaction. And more recently, as the managing director and chief operating officer for Buck Consultants, I was able to demonstrate to colleagues across the nation how regular eyecare through a top-notch VSP eye doctor can be an integral part of a comprehensive health program.
Today, as VSP’s president & CEO, I wake up everyday still eager to sell VSP – not just our plans, but the way we practice business. VSP is truly a company of "firsts," setting new precedents in the industry for service, quality, and innovation. We’re proud to be breaking new ground, being the:
· First vision plan to align – and stay aligned – solely with private practice eye doctors
· First to develop a national eyecare benefit plan
· First to form a nationwide network of eye doctors
· First to establish a quality standard for an eye exam
· First to educate consumers about the importance of eye health
· First to introduce credentialing requirements for a national doctor network
· First to provide practice-management services for eye doctors
· First to be recognized by J.D. Power and Associates as ranking the "Highest in Member Satisfaction Among National Vision Plans"
· First to create an Eye Health Management® program to help patients proactively monitor and manage their eye disease or systemic conditions
· First to develop an insured direct-to-consumer vision plan to help consumers budget for eyecare
Why are these "firsts" so important? VSP has always been at the forefront of the benefits industry. Given our past performance, we hope that what we’re starting today will become tomorrow’s industry standard.
As a company of firsts, I can tell you that our vision for the future includes carving out new, uncharted paths. It is this pioneer spirit that allows VSP to stay in front as the nation’s largest eyecare provider. I look forward to your thoughts on how quality vision coverage has made a difference in your life.
Rob
P.S.: Thank you for the comments many of you have submitted to the VSP blog. We will post comments related to the blog topic, and if the comment is not related to the topic, we will respond to you directly.




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