Coca-Cola. Starbucks. BMW. Just reading those words conjures up emotions: refreshment from an ice cold soft drink, tranquility from the aroma of fresh coffee beans, stimulation of hugging a curve in a high-performance automobile. And if you’ve been to vsp.com recently you couldn’t help but notice the “brand” new VSP. We provide vision care for life, and it’s just not a new logo or tagline but a new brand that defines us. You’ll see that we look and talk differently, but we continue to provide the highest quality in eyecare and customer satisfaction – we are experienced, energetic, approachable, adventurous and of course, health conscious. We provide personalized eyecare helping people see well and stay healthy, maximizing their individual potential.
I have had an opportunity to show and discuss our new logo and brand with a number of our doctors, and clients over the past week and the early feedback is very positive. Some of the comments I have gotten include “it’s fresh”, “uplifting”, “inviting” and “positive”. I have also been asked for the meaning of the circles associated with our new logo. While we have a reason for them, I would be interested in hearing what you think they represent.
Bottom line, it’s who we are. It’s what we stand for. It’s everything we do. So take a look at the new VSP, we’re eager for your feedback …
Rob
The logo’s P is correct in Poor service and the circle of the P is for "Run a Round" a subscriber gets.
The meaning of the circles behind the VSP logo represents a company who cares about eye health and is able to “see” into the future by offering products and services which makes them the “Eye Care Industry Leader”. Example:#1 The last letter in VSP logo “p” represents an ophthalmoscope (magnifying glass). and the circles are patients optical disc. Therefore VSP cares about “eye health” and encourages members to utilize their eye care benefit. #2 The last letter in VSP logo “p” represents a telescope lens and the circles represents eye health care innovations bubbles. Employees are always looking for ways to improve VSP’s growth and operational excellence; therefore, making VSP truly the “Eye Care Industry Leader”.
The circles look like the light of the sun being refracted through a lens.