Archive for April, 2010

So I CAN blame my glasses for my poor golf game?!?

Jill N. is a member of VSP's Corporate Public Relations team.

Jill N. is a member of VSP's Corporate Public Relations team.

Well, maybe. As someone who swears by polarized lenses due to my Scandinavian love of water, I have gone through life assuming those lenses will do me just fine in whatever activities I participate in. After spending a week  learning all about Nike Vision while in the Competitive Advantage Tent at the Transitions PGA Championship last month, my eyes started crossing (definitely not helpful when playing golf) with all of the amazing lens technology that is currently out there.

There was one that completely reasonated with me because I could really identify with it. I asked Andy S. with Nike Vision to share with us why the Nike Max Optics and Max Golf Tint may be a better option than a polarized tint when trying to hit a little round contraption into that obscure hole hundreds of yards away…

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Team Type 1 and 23andMe Create Partnership for Diabetes Research

TT1_LogoTeam Type 1 and 23andMe announce a strategic partnership to research and understand Type 1 and Type 2 diabetes through 23andMe’s Personal Genome Service. 23andMe, an industry leader in personal genetics, conducted a genetic analysis of all 88 members of Team Type 1, to investigate diabetes and how genes impact athletic performance. The analysis was conducted at Team Type 1’s training camp in Georgia where saliva samples from each team member were collected.

The process by which 23andMe genotypes DNA uses the latest in DNA technology. Once the lab receives a sample of a person’s saliva, DNA is extracted, cut into smaller, more manageable pieces and applied to a DNA “chip.” The DNA chip is a small glass slide with millions of microscopic beads on its surface. Attached to each bead are “probes”—bits of DNA complementary to sites in a person’s genome where their single nucleotide polymorphisms, or SNPs, are located. SNPs act as biological markers and allow scientists to locate genes associated with disease.

23andMe

Shawn Milne of Team Type 1’s Professional Men’s Team takes part in the 23andMe research study.

The last time a study like this was conducted was in 2009 when over 100 players from the NFL were recruited for a study to understand how genes impact athletic performance. It was the largest genetic examination ever conducted on professional American athletes.

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Are you thinking about your eyes?

Are you keeping healthy vision top of mind? Many Americans are conscientious about scheduling their dental care, visiting their dentist every six months. Others remember to change the oil in their car oil every 5,000 miles. Why should getting an annual eye exam be any different?

TAYE

Today marks the beginning of a two-year public awareness campaign from the Think About Your Eyes Coalition, designed to help us all remember the importance of an annual eye exam. The Coalition, formed in March by Essilor, Luxottica and VSP Global, launched the first of its television and radio advertisements throughout the country to help raise awareness of how eye exams not only protect your sight, but also deliver preventative health benefits like early detection of chronic diseases such as diabetes.

The advertisements (see the TV ad below) focus on a variety of eye health issues, and urge viewers to visit www.thinkaboutyoureyes.com for more information on healthy vision, as well as a tool to locate a local eyecare professional and schedule their annual eye exam.

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You can also connect with Think About Your Eyes on Facebook, Twitter, YouTube and Flickr. The Coalition will be putting on some exciting awareness events in the coming months, so be sure to check the social media channels to see what’s coming up. Help us spread this important message and remind your friends and family to schedule their annual eye exam today!

Erik Estrada Explains Sightations

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Jill N. (with minimal personal space between her) and Erik Estrada.

 
I ran into Erik Estrada at the Transitions PGA Championship in Florida and he graciously took the time to explain why he was running around handing out tickets to guests at the golf tournament. Not only did I get to witness the man in his “CHiP’s” uniform (very impressive he still fits in it by the way), turns out he had very good reasons for harassing the spectators…

 

 

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A Celebration of Extraordinary Giving

Jill N. is a member of VSP's Corporate Public Relations team.

Jill N. is a member of VSP's Corporate Public Relations team.

The title of the event alone provides insight into why VSP Vision Care is aligned to the esteemed Morehouse School of Medicine (MSM) located in Atlanta, Georgia. The dinner, emceed by CNN Weekend Anchor, T.J. Holmes, was the third annual for the Hugh M. Gloster Society and VSP is proud to be a supporter of the Gloster Society since it was established in 2007.

Founded originally as a part of Morehouse College in 1975, MSM became an independently charted institution in 1981 and was the first medical school established at a Historically Black College and University in the 20th century. MSM is among the nation’s leading educators of primary care physicians. Notable MSM trustees and alumni include former U.S. Surgeon General, Dr. David Satcher, and current U.S. Surgeon General, Dr. Regina Benjamin, who appointed Dr. David Rutstein, another MSM alumnus, as Acting Deputy Surgeon General.

Deputy Sugeon General Dr. Rutstein

MSM is dedicated to improving the health and well-being of individuals and communities; increasing the diversity of the health professional and scientific workforce; and addressing the primary health-care needs through programs in education, research, and service, with emphasis on people of color and the underserved urban and rural populations in Georgia and the nation.

With VSP’s mission aligning so closely it makes for exciting opportunities for the two organizations to compliment and support each other in their commitment to increasing Americans’ access to quality eyecare and health education through raising public awareness that preventative care, knowledge and thorough care are keys to staying healthier.

DVF (W)raps Up Eyewear

Diane von Furstenberg is featured on the cover of 20/20 Magazine. She talks about eyewear, fashion and empowering women.  20/20 Article

 DVF 2020

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