Category: Fashion

Marchon NYC Fall in the City Giveaway

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As the leaves turn colors, get ready to turn heads in the latest eyewear from Marchon NYC. Inspired by New York City, Marchon NYC’s fall eyewear collection features classic frames styles with sophisticated details. Enter for your chance to select your own Marchon NYC frames on eyeconic.com in the Marchon NYC Fall in the City Giveaway! Read More »

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The Incredible Story Behind the Nike Wing

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We’ve talked about the Nike Wing’s debut during this summer’s games. Major media outlets like Wired covered the frame’s groundbreaking design. Now we offer an exclusive behind-the-scenes look at how this extraordinary piece of eyewear came to life. Check out this video, which spotlights the journey undertaken by Nike, Zeiss and the VSP Global innovation lab—The Shop—in developing Read More »

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Flexon Tough Enough Giveaway

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THIS PROMOTION IS NOW CLOSED. How tough are your frames? Can they withstand the hands of a small child curiously grabbing them from your nose? Accidentally stepped on? Sat upon? Or even run over? While we don’t recommend you trying this with your eyewear, we know that these unpredictable moments can happen to anyone. Flexon frames Read More »

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5 Eyewear Trends Inspired by 2016 Emmys Fashion

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The red carpet at the Emmy Awards always churns out an interesting selection of fashion choices. Consider the timing. We’re technically between sartorial seasons right now, with LA’s heatwave fending off even the faintest whisper of fall. To complicate matters, Fashion Week just wrapped in New York with the Spring 2017 collections—leaving the Primetime Emmy Awards’ red carpet in a Read More »

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bebe Brilliant Giveaway

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This promotion is now closed. You’ll be sparkling with delight this fall in sleek new eyewear designs from bebe. The bebe eyewear fall release commands attention with metal accents, luminous pearls and Swarovski® crystals. Provocative yet sweet, these eye-catching frames deliver on-trend details in geek-chick and modified rectangle shapes. Enter for your chance to win Read More »

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Wearable Tech Breaks New Ground with Level™ Frames

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Meet Level™, the next generation of sensor-enabled eyewear produced by our innovation lab, The Shop. Formerly known as Project Genesis, the prototype is the first wearable from a healthcare company to seamlessly integrate health-tracking technology in the temple of an optical frame. One year after announcing a partnership with the University of Southern California’s Center for Body Read More »

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See the Nike frame everyone is talking about at this summer’s competitions

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The next level of performance eyewear for elite-level track and field athletes is ready to compete. Meet The Wing. Nike challenged VSP Global’s innovation lab, The Shop, and long-time lens partner Zeiss to reimagine the design and manufacturing process to create a revolutionary frame for elite runners. Nike’s no-compromise design philosophy meant putting the athletes’ Read More »

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Happy National Sunglasses Day

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We know you look cool in your favorite sunglasses all year long, but isn’t it nice there’s a designated day for showcasing them? Today is National Sunglasses Day! The cool factor aside, Dr. Kerry Beebe, O.D., gives his patients a few other reasons – health and comfort — when explaining why they should wear sunglasses. Read More »

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Nine West Trend Watch

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Whether heading to the office or getting ready for a night out with the girls, Nine West will help you do it all in style. Take a peek at the latest optical trends from Nine West with sophisticated details that will make you want to do a double take. You can shop the eyewear trends Read More »

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