Today marks the launch of the highly anticipated DVF | Made for Glass collection!
This groundbreaking partnership underscores a unique intersection between fashion, technology and optics. The frames and sun shields are available for purchase through Net-a-Porter and Google.
VSP was on the scene earlier this month when Diane von Furstenberg debuted the eye-catching new designs at her 2015 Resort collection in Manhattan. Marchon Eyewear, VSP’s eyewear division, provided design and manufacturing expertise to help translate Diane’s vision into reality (see BetaBeat for more on that).
A stunning collection of five frames and two shades–in a multitude of luscious colors–that translate the technology from something merely wearable, to something enviably ready-to-wear for the confident and connected DVF woman.
After all, as Diane says so eloquently: “Technology is your best accessory.”
For a peek behind the action, check out our exclusive behind-the-scenes photos below:
The iconic grand staircase soars through the center of DVF’s studio in Manhattan.
Wrap dress-clad fashionistas test out the DVF Made for Glass designs.
Striking a high-tech pose.
Google employees outfitting attendees Glass.
(l-r) VSP Global CMO, Kate Renwick-Espinosa; Marchon VP of Design, Leslie Muller; Diane von Furstenberg; Marchon Senior Designer Lucy Wang.
All smiles on the runway in DVF Made for Glass and the 2015 Resort collection prints.
Models pose in more DVF styles and DVF Made for Glass frames.
Diane von Furstenberg chats with fashion press and snaps a few photos of her collection, while wearing a DVF Made for Glass sun shield.
Marchon’s VP of Design, Leslie Muller (l), chats with Google’s Ivy Ross (c) and Isabelle Olsson (r).
Fashion press admire the 2015 Resort collection.
Picture-perfect packaging, with a DVF twist.
Framing the moment with DVF Made for Glass.
Diane’s iconic Warhol’s overlook the festivities.
Having a blue moment.
Red, red divine.
“Technology is your best accessory.” – Diane von Furstenberg
Marchon Eyewear and VSP employees celebrate with our visionary partner. Thanks, Diane!
(All photos by Brooke Ismach | Studio Brooke).