For the first time ever, we’re adding a TV commercial to our media mix. TV brings our message to life in sight and sound. And as many of you know, TV is a great way to reach people—a lot of people—in a pretty short time. So what better way to help folks get to know who we are and what we do.
Our message is simple: imagine if someone had to explain to you every detail of your husband and son fishing together for the first time because you could not see it for yourself? Well, our new ads and messaging clearly bring home the point that: “Word’s can’t describe what your eyes bring to life.”
We’re plugging in to markets like Charlotte , NC ; Seattle , Wash. ; St. Louis , Mo ; and our home markets of Sacramento, Calif. and Columbus , Ohio .
But really, if just one person gets the message of how important eyesight is and decides to enroll for VSP Vision coverage then our campaign was a success. So I’m excited about the possibilities. And I think this might be our best advertising campaign yet.
What do you think?
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