Posts Tagged ‘Black History Month’

VSP Supports the 2010 Sacramento Black Expo

 

Gail J. and her grand-daughter.

Gail J. and her grand-daughter.

Gail J. works in VSP’s Human Resources department. She shares her experience as an employee volunteer at the recent 2010 Sacramento Black Expo, of which VSP was a major sponsor.

VSP made quite the impression at Black Expo 2010. We’ve participated in the past by having the standard booth and VSP volunteers on hand to share information about our company, more so from a job opportunity perspective. But this year, it felt different. With our VSP Mobile Clinic, SeeLia, as the backdrop of our booth, it was a thrill seeing the eyes of both children and adults as they approached us. Lots of “Wow! Look how big that thing is!” People were definitely drawn to VSP; and whether they wanted information about vision care, job opportunities, or simply to spin the prize wheel, they walked away with a true sense of the VSP experience.

While VSP made quite the impression to others, my volunteer experience left quite the impression on me. A lot of times, events such as these are basically an opportunity for people to walk by and grab the free giveaways. I didn’t get that sense this time at all. I may have chatted with at least a hundred people during my few hours of staffing the booth, but one person in particular stood out for me. I met an elderly gentleman who didn’t know anything about VSP and when I shared what we were doing at Black Expo (e.g. sharing eye health information, the Mobile Eyes program, job opportunities), he said he knew it was important to go to the doctor every year for a check-up, but he just didn’t have the money and he didn’t think the government was going to fix healthcare with all of their partisanship. I told him about our voucher program and to step inside the mobile clinic to learn more about the program. He emerged a few minutes later with a voucher and list of local VSP providers in hand. He had the biggest grin on his face and thanked me for making his day. I honestly believe the reverse was true … he made my day.

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Celebrating Black History Month & Achievements in the Eyecare Industry

Dr Poston

In 1972, Dr. Marvin Poston was the first African American named "Optometrist of the Year" by the American Optometric Association, the highest professional award from the AOA.

VSP is known for quality service – whether providing eyecare to underprivileged through our number of charitable programs, ensuring patients have access to high-quality vision services or providing doctors with the tools they need to maintain successful private practices. This dedication to service can be directly attributed to the core philosophies of VSP’s founders, one of whom was Dr. Marvin R. Poston.

In 1935, Dr. Poston was the first African American student admitted to the study of optometry at University of California, Berkeley. It took another 23 years for the second African American student to follow in his footsteps and graduate from the Berkeley School of Optometry. Dr. Poston later became the first African American licensed to practice optometry on the West Coast.

Nearly 55 years ago, Dr. Poston, along with several of his fellow optometrists, formed California Vision Services, now known as VSP Vision Care. The company originally was the first to offer a prepaid, vision benefit that provided high quality, cost-effective eyecare. VSP has since grown to become the largest not-for-profit visions benefits provider in the nation, covering 1 in 6 Americans.

Dr. Poston’s optometry practice flourished for four decades in Oakland and Danville, California but his reach extended far beyond those who visited his offices. Befitting one of the founders of a company that prides itself on community support, Dr. Poston began his own tradition of community outreach by establishing vision-screening programs for under-served children and adults. The Children’s Vision Center of the East Bay, the West Oakland Health Group and the East Bay Skill Center are just a few of the organizations that benefited from his efforts.

Dr. Poston received numerous honors during his career, including the Optometric Man of the Year award by the Alameda Contra Costa Optometric Society and Optometrist of the Year by the California Optometric Association and the American Optometric Association. He was also appointed to three terms on the California State Board of Optometry by governors Edmund G. “Pat” Brown and Ronald Reagan. In each of these areas, Dr. Poston was the first African American ever to be honored.

“He was a man of great integrity,” says Norm Jacoby, O.D., a former colleague from Encino, California. “He was very soft-spoken and intelligent, and you listened when he spoke. Marvin was conscious of what new graduates needed when getting started in private practice and that they needed all the help they could get.”

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