One of the greatest things about VSP’s headquarters is its location; California and Sacramento are home to great cultural diversity. Like our community, VSP serves members, clients and doctors in all geographies, regions, cultures and economic situations. That’s why it is imperative that we understand and reflect the communities we serve. And this is increasingly important as we continue to expand globally.
A significant part of this effort is VSP’s Hispanic outreach. Recently our Hispanic Business Assessment Pilot in association with our Diversity Council achieved a number of milestones:
These include sponsorships of the United States Hispanic Chamber of Commerce’s 29th Annual Convention; the Fiestas Patrias Santa Ana, the largest Mexican Independence Day celebration in southern California; and the Sacramento Hispanic Chamber of Commerce’s Latin Music Festival.
We also introduced new Spanish-language communication materials that help increase awareness about the unique health risks that Latinos face, and how eye exams play an important role in preventive care .
Our Spanish-speaking call center representatives provide enhanced service to callers from throughout the United States. We developed new Spanish-language collateral for brokers and clients to better communicate with VSP members and prospective members, and we launched our new robust Spanish-language Web site.
The Web site address is www.vsp.com/espanol and it’s been updated to offer a comprehensive Latino experience. It features all the functionality of our English-language site including our Eyecare Discovery Center, VSP in the Community, Find a VSP Doctor and benefit summaries. Furthermore it provides specialized information relevant to the Latino community. No other major eyecare benefits company has done anything like this.
As VSP moves forward we will continue to examine what it means to be a global organization. To me, it’s about being inclusive and considering the needs of everyone we serve. Latinos are at higher risk for health conditions such as glaucoma and diabetes, and it is our duty to help raise awareness about the importance of comprehensive eyecare in early detection and disease management. These efforts will help all of our members and prospective members have access to culturally-competent care.
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