VSP Global’s innovation lab, The Shop, has announced a major partnership with The Center for Body Computing (CBC), a leading think tank on mobile health and wearable technology at the University of Southern California.
This is huge news for Project Genesis, VSP’s first wearable prototype that debuted earlier this year.
Check out the video for more details on this hi-tech deal:
“As we enter into a new phase in the development of Project Genesis, it’s critical that we have the very best minds at the table to ensure we’re developing a meaningful experience that enhances the wearer’s life,” said Shop co-lead Jay Sales. “Our membership with the Center for Body Computing creates a partnership hub that will allow our team to engineer the next generation of this product with insight from experts outside our own bubble.”
As a member organization within the CBC, The Shop can tap into an array of experts from a number of industries.
“Being at the USC Center for Body Computing is like being at the Knights of the Round Table,” said Shop co-lead Leslie Muller. “With diverse perspectives and the mobile health expertise of the CBC, we can move Genesis into the next phase of development with a holistic approach that fuses design, technology and contextualized healthcare through a platform that we know best—eyewear.”
As VSP inches closer to bringing Project Genesis to life for the masses, would you be interested in serving as a consumer beta tester for this kind of wearable technology?